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Sustainability

Can't find profits? Look to Sustainability!

It is tempting to look at sustainability only as “do good” when in fact it is BOTH “do good” and “do well”. “Do well” is one lens to look at the business through and that is profitability, most often quarterly profits. Sustainability is another lens that looks at a broader set of stakeholders, quarterly profits AND Market Value. I would contend that looking at the business through the sustainability lens is a superior approach for shareholders. Read Moreā€¦