Starcher Group

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We Redefine your business to unleash fresh growth
How your business is defined reflects your chosen business boundaries and is often embodied in your mission, your vision, the unspoken assumption in every strategic conversation.

Business redefinition is an area where you can identify and unlock significant new sources of value yet it is neither easy nor risk free. It would be easy but simplistic to simply broaden the definition that you currently have, say from computers to computing or trucking to transportation. Of course broadening the playing field alone would yield some new growth opportunities but how do you know if you are likely to be able to successfully leverage your business into these new areas?
Here is a link to a Starcher Group article on Business Redefinition