We are a networked practice assembling the right team for each client project.
We bring together partners with over 20 years experience in their field at senior levels.

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    Bruce Starcher

    Bruce Starcher is the founder of Starcher Group, a consultancy with one goal – helping clients find Meaningful Growth.

    Bruce’s Business Model expertise, broad background and strategic mind holds the key to making connections and seeing possibilities where others don’t. The diversity and breadth of his background are key and help him get to the heart of business issues quickly and make visible paths to Meaningful Growth.

    Some success stories include:

    - Identifying $1B in margin opportunities not visible through normal planning processes at HP’s Imaging and Printing Business Unit,
    - Creating an innovative new Business Model in commercial printing valued at over $1B.
    - Building strategic context across 9 industries / $1T in market value in search of a new growth platform for a client.
    - Delivering on a bottoms up strategic trends project in support of a client’s 6 year technology roadmap.
    His diverse background includes

    working across close to 20 different industries (Analytical Measurement, Test and Measurement, Market Research, Personal Printing, Commercial Printing, Marketing Collateral, Computing, Digital Imaging, Digital Entertainment, Medical Devices, Professional Services, Accessories, Quilting, Scrapbooking, Mobile Devices, Print Finishing, Office Products, Water and Wastewater, Glass Products)

    in roles that range from Finance Manager, Business Design Strategist, Strategic Projects Leader, Director of Product Discovery, Director of Sustainability and Consulting Practice Leader

    on projects that include Business Model, Business Model Innovation, Business Transformation, Strategic Context, New Market Identification, Growth Initiatives, Operating Model Design, New Product Innovation, Strategy Development, Strategic Planning, Portfolio Management, Change Management, Business/Product/Service Innovation, Technology Commercialization, Competitive Strategy & Intelligence and launching an enterprise-wide Sustainability Program

    and at Fortune 500 companies such as Hewlett-Packard, Motorola, Chamberlain and ACCO Brands.

    He volunteers his Business Model expertise with Springboard (, a highly-vetted expert network of innovators, investors and influencers who are dedicated to building high-growth technology-oriented companies led by women.

    Bruce is the author of “Business Models for Entrepreneurs: A practical guide”. How to get beyond Minimum Viable Product and build a business.

    Bruce was raised in France, Switzerland and the US. After completing his French Baccalaureate, he graduated from Wesleyan University with a double major in Mathematics and Economics and eventually went on to get an MBA from Cornell University's Johnson Graduate School of Management where he graduated with distinction (top 10%).

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    Deb Mrazek

    Ms. Mrazek has over three decades of experience working with and consulting to leaders of global businesses and nonprofits. She and her network of experienced consultants deliver a broad spectrum of customer-centered services including customer-centered product and strategy development, stakeholder-centered decision acceleration, business transformation, professional development and customer experience strategy consulting.

    Ms. Mrazek has experience with public and private companies, nonprofits and startups. She is an international expert on Design Value. Over her career, Ms. Mrazek has created significant value by working at the intersection of what matters to stakeholders, creating growth opportunities and leveraging the organization's capabilities.

    Customer-Centered Product Development: positions of impact at Hewlett-Packard and with an internet startup
    Stakeholder-Centered Decision Acceleration: developed and facilitated the necessary systems internally and with select partners to engage and harness stakeholder voice in strategy decisions at the product level, business level or community level
    Business Transformation: instrumental in increasing design’s strategic contributions across Hewlett-Packard, including the creation of the first company-wide Design Value Metrics System
    Professional Development: deliver open-enrollment and in-house professional development on Design Thinking, The Value of Design, Journey Mapping and Leading Creative Teams
    User/Customer Experience Strategy: lead positions in the power and technology industries

    Ms. Mrazek holds a B.S.E. in System Engineering from the University of Illinois, Urbana and an M.S. in Industrial Engineering and Human Factors from Arizona State University. Ms. Mrazek has contributed to a number of professional design publication.

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    Michael Casaburi

    Mr. Casaburi is a 13 year veteran of Bain & Co where he analyzed markets, developed and executed growth strategies, including M&A, for Fortune 500 clients. Mr. Casaburi managed the fastest-growing practice (>50 affiliates; ~$200M revenue), led teams, built client relationships and facilitated strategy workshops.

    Examples of value that Mr. Casaburi has provided to clients include:

    Growth Strategy: as a global industrial company was challenged to prioritize their growth initiatives, a deep assessment was required of the company's customer base, its competitors and its opportunities for growth. Through a tailored growth strategy program, the company's top initiatives were pursued both inside and outside of the core business.

    Capacity Expansion: when one of the world's largest corrugated box producers was considering an expansion of their plant capacity, analysis of their marketplace – including customers and competitors – uncovered all the vital factors necessary for the company's management to make a truly informed decision on going forward.

    Core Growth: one of the world's largest banks needed to identify growth opportunities for its core business. Analysis helped discover over $300 million worth of these opportunities – and the client implemented them.

    Competitive Response: a global technology company felt a threat from new competitors in its industry was possible yet couldn't fully identify who these competitors were and how to leverage opportunities against them. A specialized growth strategy not only identified these new competitors but reallocated millions of dollars to help the company better defend its position in the marketplace.

    Data Driven Decision Making: at times, analysis can actually provide the insight to show that the best move for a company is not making one. Case in point: When a North American health care company was considering the market for a new product it might develop, a deeper level of analysis provided the clarity that, in fact, the company could not become a market leader with such a product. As a result, the product was not developed, potentially saving the company millions of dollars and wasted effort.

    Mr. Casaburi is a graduate of Wharton Business School (MBA), Boston College Law School (JD), Harvard (MA Government) and the US Merchant Marine Academy.

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    Jeff Baum

    Mr. Baum has been the Managing Director of PROXI Management Decisions, since April, 2002. Previously, he was a management consultant with PRTM (acquired by PwC) in their Tokyo, Japan and Mountain View, California offices.

    Earlier in his career, Mr. Baum spent 11 years developing new products with Motorola Semiconductor in both Phoenix, Arizona and Tokyo, Japan. Mr. Baum has more than 20 years of technology management experience within the semiconductor, imaging & printing, telecommunications, medical devices, oil & gas, and enterprise software industries.

    Mr. Baum has extensive expertise in leveraging business analytics tools and simulation technologies for robust business case forecasting, rigorous risk simulation, portfolio optimization, and strategy testing at global companies such as Hewlett-Packard, Ericsson, TRW, Agilent Technologies, Freescale Semiconductor, Motorola, ACCO Brands, Alcatel-Lucent, Rambus, Halliburton, and Fujitsu.

    Mr. Baum holds a BS Electrical Engineering from the University of Illinois Urbana-Champaign, earned his, an MS Electrical Engineering from the University of Arizona and an MBA at the University of California Berkeley – Haas School of Business.

    Mr. Baum is the inventor of four U.S. patents and has advanced proficiency in Japanese.

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    Mike Hobbs

    Mr. Hobbs is a strategic and operational business leader with a successful track record of optimizing value in the manufacturing space. Throughout a career of demonstrated success, Mike has capitalized on market potential and built strong internal and external partnerships.

    As CEO of Engineered Glass Products (EGP), a global leader in engineered glass products, Mike introduced a vision and culture of continuous improvement that resulted in sales and profit growth exceeding 500% from 1995-2007. During that time, he orchestrated a management buyout of the company and significantly modernized corporate structure and processes. Mike is a passionate leader who is true to his word and has been a trusted advisor to both ownership and associates. He cultivated the next generation of executive leadership and stewarded leadership succession. Prior to EGP, Mike excelled in a commissioned sales position in the wholesale glass business and earlier, served as General Manager of a 22-store retail auto glass installation business.

    Mr. Hobbs understands and practices servant leadership. He is goal-oriented and collaborative, welcoming diverse personalities and viewpoints. In both business and in civic and volunteer leadership, Mr. Hobbs has fostered strong leadership teams, defining the right goals and allowing people to learn through their successes and challenges.

    Mr. Hobbs holds a BA in Philosophy and a Master’s in Business Administration from Bellarmine University. Mike has pursued continued professional development over the past 15 years as member and mentor of Vistage, a global organization that provides executive coaching, leadership development and business mentoring.

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    Don Jastrebski

    Don Jastrebski specializes in Culture, particularly its influence on leadership, strategy, organization design, and performance to plan. He is an expert in creating high performance cultures, culture-specific talent & acquisition systems, and utilizing culture in large-scale change. Moreover, Don is an authority on the talent lifecycle: job design, selection, staffing, succession planning, performance management, and talent management.

    Prior to founding In3, Don led Towers Watson’s regional Organization Effectiveness practice, and was one of the Think Tank leaders that started Accenture's change practice, where he regularly presented as firm-wide expert in Culture, Change, and Talent management.

    Don’s services are valued at both large & small companies, but recognizable ones include: Accenture, AT&T (Ameritech, GTE, PacBell), Aramark, Blue Cross Blue Shield, Brylane, Cabot, Delta Airlines (Northwest), Deutsche Financial Services, Educational Testing Service (ETS), GE Capital, Guardian Industries, Land O’Frost, Linde Group (BOC), Mary Kay, McDonalds, Microsoft, Motorola, Owens Corning, PepsiCo, Roadway, RR Donnelley (Moore), ServiceMaster, SPX, Tenneco, and Underwriters Laboratories.

    Don is a magna cum laude graduate of Loyola University, Chicago, where he earned an M.A. in behavioral sciences and a B.A. in history. He is also a graduate of executive programs at multiple universities.

    Don is a former board member of Institute of Educational Partnerships, former board chair of Emmaus-Chicago, and chief dish & bottle washer at the St. Thomas Soup Kitchen in Uptown-Chicago.

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    David Liefeld

    Mr. Liefeld has spent most of his career helping lead small businesses. This was launched upon leaving a successful Fortune 500 career in engineering sales to help turnaround a business is crisis resulting in a doubling of sales. Next he joined a service company as part of the leadership team to help build it to be an internationally recognized innovation consulting firm helping its clients generate over 8 billion in revenue. At the same time he co-founded a marketing communications company and has spent countless hours working alongside pastors and their teams to lead initiatives solving the barriers they faced.

    His passion for seeing people succeed led him to leverage his broad business experience as an interim executive working with business owner/operators. His facilitation skills help groups solve pressing issues. His operational and engineering background provides a pragmatic and systematic approach to business. Yet, his interest in the potential of the individual and the power of community drives him to promote cultures that allow employees to flourish so that innovation and operational success at the organizational level can thrive.

    Mr. Liefeld holds a B.S. is Mechanical Engineering from the University of Illinois, Urbana and completed the Kellogg Management Institute Program at the Kellogg School of Management, Northwestern University

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    Cindy Romaine

    Ms. Romaine is the principal of Romainiacs Intelligent Research, LLC, a consultancy focused on information intense projects and content strategies. Romainiacs are information research and analysis experts. We immerse ourselves in our client’s industry in order to understand how their industry work and where the richest information sources are. Capabilities include:

    Voice of the Consumer and Win/Loss Interviews: Gain a better understanding from the customer’s perspective of the key factors they value. Obtain insight into gaps where your product may not have met expectations, pricing issues or concerns, perceived competitor advantages and how your product or service is utilized.

    Deep Dive Technical Research and Environmental Scans: Romainiacs conducts extensive literature research using authoritative sources, such as dissertations, scientific journal articles, patents, news reports, product information, and think-tank research. We research a broad range of subject disciplines.

    Content Strategy and Aggregation: The Internet is rich with news alerts, podcasts, correspondence, RSS feeds, videos, white papers, newsletters, blog posts, and tweets. In order to better draw insight from these wide ranging resources, Romainiacs utilizes cutting edge technologies to get the right information to the right people at the right time. Romainiacs combines information streams and produces briefings customized to your team and integrated into their workflow.

    Competitive Intelligence and Analysis: When you have a perplexing business issue that requires a trusted third party to gather and analyze information from multiple primary and secondary sources, Romainiacs can assist you. Romainiacs provides a thorough analysis of information with supporting references and relevancy from primary and secondary sources.

    Ms. Romaine holds a B.A. in History from the University of Oregon and an M.L.I.S in Library and Information Science. She also holds a certificate in Sustainable Enterprise from Willamette University and is a Fellow with the Special Libraries Association.

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    Deepa Seshan

    Ms. Seshan is the Founder and Owner of Kindle Consulting LLC. She is a global marketing executive with experience at large technology brands like Intel and Hewlett Packard and national education brands like KinderCare Education. She also has experience working in and with start-ups, and small and medium businesses in a range of industries.

    Deepa’s key strength is building and driving marketing strategies at the forefront of current industry practices. She is able to distill clear insights from data, develop actionable business plans, and build products and services grounded in a deep understanding, of customers, markets and competition.

    Her experience spans product line management of a $5B business unit, leading innovation teams, designing, staffing and launching new businesses and executing end-to-end B2B and B2C marketing functions.

    Deepa holds a Masters Degree in Computer Engineering from the University of Wisconsin-Madison, an MBA in Entrepreneurship and Marketing from Babson College and an Innovation Leadership Certification from the Stanford Graduate School of Business. 

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    Arezou Zarafshan

    Arezou Zarafshan is a business executive with over 20 years of experience in Fortune 500 and Inc 5000 companies. She has led Product Development, R&D, innovation and Customer Experience, Business Intelligence and Product Management in public and private companies within Technology, Office Products, Footwear and Consumer Accessories domestically and internationally. Most importantly she is a mother, wife, mentor, passionate advocate for women and someone who loves life and all the adventures in it.

    Over her career, Ms. Zarafshan has created significant value by linking Technology with Customers and Business Outcomes:

    Product Development: positions of increasing impact at Hewlett Packard and ACCO Brands, with a final role as VP, Global Product Development.
    Customer Experience: VP level engagement to bring about a culture shift towards Customer Centricity across operations at Crocs.
    Product Development, Innovation and Customer Insights: VP level leader transformed the Innovation function, integrated the disciplines of Customer Insights and Business Intelligence into the fabric of the company.
    Innovator: co-Founder and CMO at a start up company
    Consultant: Principal at Arezou Zarafshan and Associates, a consultancy specialized in Brand Strategy, Innovation, Customer/Consumer Experience and Data-Driven Marketing.

    Ms. Zarafshan holds a B.S. in Electrical Engineering from Washington State University and an M.S. in Electrical Engineering from the Oregon Graduate Institute of Science and Technology.

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    Amy McManus

    Ms. McManus is a B2B Marketing Expert with specialties in Product Strategy and Marketing, Channel & Customer Development Marketing, Integrated Marketing Communications, Brand Strategy and Positioning.

    Ms. McManus works with clients to help improve their marketing strategy and initiatives. Recent engagements include:

    Outlining strategy for clients including trends, market assessment and sizing, competitive analysis,
    customer insight and opportunity identification.
    Development of marketing strategies including: product strategy, development and launch;
    Brand strategy and positioning; Go-to-Market strategy and plans
    Experienced in understanding client objectives and designing an execution plan to address goals.
    Delivery and execution of marketing calendar.
    Identification of strategic partnerships.

    Ms. McManus holds a BS in Business & Organizational Behavior.

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    Ron Benton

    Ron Benton brings practical expertise to accelerate the critical conversations, decisions, and processes essential to creating strategic organizational value. Ron has guided high technology, manufacturing, financial services, and non-profit organizations in identifying and aligning to achieve billions of dollars in revenue opportunities and over $1B in cost reductions.

    Ron is President of Ron Benton & Associates, Inc., and has three decades of experience consulting to leaders of global businesses and their functional leaders. He and his network of experienced industry consultants deliver a broad spectrum of services, including strategy development, business performance measurement, strategic decision acceleration, organizational alignment and governance, business transformation, and customer experience strategy consulting.

    Since launching his own firm in 2006, Ron has worked extensively with a variety of firms, primarily in Europe and Asia. Clients include many insurance, commercial banking, and retail banking units of a global financial services firm, a Norwegian manufacturer, and a UK utility. He also serves as a knowledge expert in performance measurement for a variety of European firms.

    Previously, Ron directed Hewlett-Packard’s business strategy, organizational acceleration, and performance measurement internal consulting practices. He led the definition and implementation efforts for three company-wide HP performance measures. Ron personally oversaw consulting engagements with many enterprise and consumer product groups and divisions from $50M to over $5B in revenue, as well as with emerging country and region leadership teams.

    Ron is an innovator who shares a patent pending for a framework that assesses an organization’s capability in delivering customer value. During the HP-Compaq merger, he co-designed the new company’s Quality / Total Customer Experience management system and strategy. Earlier, he led the team that created and implemented HP’s global competitive customer measurement system. He also served as a product division R&D productivity manager and consulted to R&D managers throughout the company on R&D management practices. Ron holds a Masters in Management from the J. L. Kellogg Graduate School of Management at Northwestern University and a Bachelor’s Degree from Pacific Lutheran University.
    His career and consulting practice benefit from significant executive development experiences from the Institute for Management Development In Lausanne, Switzerland; Conversant in Boulder, Colorado; Strategic Decisions Group in Menlo Park, California; the National Technological University in Fort Collins, Colorado; and HP’s Advanced Development Program for executives in both Asia and North America.

    Away from work, Ron has served as a City Council President, Health District Vice-Chair, and Board Chair of both a Senior Center and an organization serving developmentally disabled infants and adults. Beyond family, service, and work his passions include climbing, skiing, ski mountaineering, and working across cultures.

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    Thomas Schlick

    Mr. Schlick is an experienced Executive who leads and achieves change and transformational growth in manufacturing services businesses, able to move from vision and strategy to tactical development, implementation, and operation. He has built a number of high performing teams that work cross-functionally and in alignment with common goals, and his experience creating and implementing customer-driven strategy and technology plans, new product portfolios and pipelines and continuous operational improvements has been the foundation of his team’s success.

    Mr. Schlick’s industry experience spans healthcare/medical devices, process control, transportation/trucking, secure ID/financial services, and office products & equipment. He has held COO, SVP, EVP, and VP positions with P&L responsibility at small, medium and large corporations, both public and privately-held. His operational experience includes Johnson & Johnson (Sterilmed, Inc.), Emerson Electric, ACCO Brands, XRS Corporation (now part of Qualcomm), Entrust Datacard, and General Electric.

    Schlick and Associates provides the leadership and skills to identify opportunities for faster growth and execute difficult turnaround situations.

    Mr. Schlick holds an MBA from the Carlson School of Management at the University of Minnesota and a Bachelor’s Degree in Electrical Engineering from the University of Minnesota. He is a certified Lean Six Sigma Black Belt and Green Belt. Mr. Schlick has been a mentor with the MENTTIUM Corporation for over 15 years, mentoring high potential executives from many companies. He currently serves on the advisory boards of The Service Council and the Society for Service Executives. He was the past President of AFSMI (Association for Service Management International). In addition, Mr. Schlick has been a guest speaker at several large national professional conferences.

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    Eustace D'Souza

    Eustace D'Souza is a Principal Consultant with First Circle Practice in Mumbai, India. He focuses on Indian Mid-Market companies where the combination of Strategy Development and Execution Planning will help clients grow their businesses profitably.

    He is Head of Market Development for Asia, Africa, Australasia and Middle East for The Starcher Group.

A Management Consulting practice focused on delivering Meaningful Growth for our clients, specializing in Business Models, Strategy and Innovation.

When you need someone to deliver -
Go-To and Get-Things-Done.

When you need someone to coach.

And volunteering is a purpose.

A book on Business Models for Entrepreneurs and blogs on a number of topics

Resources to diagnose the state of your Business Models

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