We are about PROFITABLE GROWTH
WHERE to play
HOW to play
The BUSINESS MODEL to get you there
by using BUSINESS DESIGN THINKING
Frameworks - Methods - Process - Knowledge
to simplify the complexities of BUSINESS MODELS, STRATEGY and INNOVATION.
My Business Model journey started in 2002 at Hewlett Packard’s Imaging and Printing Group. I was Financial Planning and Analysis Manager at the same and there were numbers that I could not explain using traditional analysis – numbers showing that there were early signs of deceleration in the business. Research eventually led me to the concept of a Business Model, which at the time was entirely new.
I started developing knowledge about the topic and it was not long before I developed expertise. I was allowed to work on Business Model topics on company time, working with different parts of the business. Early on it was all about the InkJet Business Model, the current state and then helping the organization evolve the Business Model and investigate new potential Business Models.
It took me 3 years of influencing senior leaders until I was able to convince a combination of the CFO, CMO and Transformation leader to create a full time role for me to engage on Business Model work across the organization.
Since then I have now worked in projects across 20 industries and further developed my Business Model practice and Intellectual Property.